Success stories

Mission:

Drive strong attendee registration for a newly launched Forum location YoY.

​

Challenge:

Uncertainty around audience perception, engagement levels, and turnout.

​

Solution:

Conduct targeted market research to identify untapped opportunities and potential audience segments in the surrounding region. Leverage these insights to tailor outreach efforts that attract new attendees while continuing to appeal to NBAA event loyalists.

Mission:

Drive audience registration to establish a sustainable, long-term conference presence in Houston, TX.

​

Challenge:

Overlapping events during the same season, audience fatigue from similar AIAA programs, and limited budget constraints.

​

Solution:

Implement audience segmentation, use geotargeted outreach, refine messaging, and develop media kits tailored for both attendees and speakers.

Mission:

Effectively showcase the impact of NBAA-BACE by delivering a compelling event recap that highlights key analytics and performance metrics.

​

Challenge:

Comprehensive analytics require a full reporting cycle to ensure accuracy, which may delay final data availability.

​

Solution:

Develop a visually engaging recap that includes available statistics and analytics through the end of the month, with clear notation indicating the date each metric was pulled.